It was a baptism by Welsh rain, and new Administrator & U30s Secretary Anita Kaur coped admirably, shod in her sister’s fashionable wellies and supported by out-going events organiser Lisbeth Rune.
Her winning smile and charming manner was an immediate hit as members toured West Wales earlier this summer. “It was an amazing visit, to meet so many interesting members and to see such outstanding landscapes and fascinating farming businesses,” she reflects.
It’s all a far cry from London’s South Bank University, where her fascination for events first emerged in a role with the Student Union just across the River from 3 Whitehall Court.
With a marketing degree in hand, her first job was in face-to-face sales, bringing a keen appreciation for working with individuals, before moving to Premier Christian Radio, where she organised events from conferences to tea parties across the UK. “Best of all was their 20th anniversary celebration, involving over 2000 people in St Paul’s Cathedral, amazing!”
Next it was over to The Oval cricket ground for a spell in commercial event management, before applying to The Farmers Club. “I had no preconceptions, but once I arrived I loved the friendly, homely atmosphere and being amongst such a lovely group of people.”
Learning about farming is going to be a steep learning curve, she admits. But her family has track-record, her father Davinder recalling days on the family farm in India. “He now wishes he could swap places with me,” Anita laughs.
Social events are in particular demand, especially theatre, opera and dinners, and the recent member survey will help direct future event plans. “I’m really looking forward to building relationships with the members, it’s all about them and putting on great events to meet their needs, with small touches to make them really distinctive.”
Lisbeth moves on
After four years organising Club events and Under 30s activities Lisbeth Rune has chosen to return to her family roots in Denmark. Well known to many members, especially those lucky enough to attend the many events she organised, Lisbeth was a friendly face who brought a special sparkle, come rain or shine. Club chairman Tim Bennett wished her well at the gala dinner during the Club visit to West Wales.
Anita will be contactable from 9am to 5pm, Monday to Friday, and will offer a more joined-up service – for example, when it comes to booking a Club Event and your associated accommodation. Her email address is: firstname.lastname@example.org